Entries by robert@physemp.com

Using Social Media without Losing Time—or Your Reputation

Dr. Deanna J. Attai is an ardent proponent of social media among physicians. Every Monday night, she moderates Twitter chats for the Breast Cancer Social Media (#BCSM) community, a worldwide social media support group for people affected by breast cancer. She also has her own blog and social media profiles, which she contributes to regularly. […]

Physician Recruiting in the Age of Social Media-Driven Healthcare

Today, you’re living—and recruiting—in the age of KevinMD. More than ever, the physicians you’re seeking to hire are blogging, tweeting, using Facebook, creating LinkedIn profiles, and uploading YouTube videos to share their expertise. Major healthcare institutes are in on the action too. The Mayo Clinic has an entire website dedicated to social media education, and […]

5 Ways Social Media Can Enhance Your Physician Practice

There’s no doubt about it: more than ever, physicians and healthcare employers alike are using social media. Today, 65% of physicians use social media for professional reasons and 90% use social sites to connect with family and friends, according to research cited by the U.S. National Library of Medicine National Institutes of Health. These numbers are […]

Excellence in Healthcare: The Everett Clinic

Kelly Ulrich knows a thing or two about recruiting. During her 20-year history in the field, she’s recruited professionals for companies including Target, Philips Medical Systems, and—through Volt—Microsoft, Starbucks, Nordstrom, and Amazon. In recent times, however, she’s shifted her focus to the healthcare industry. For the last year, she’s been a Provider Recruiter at The […]

Recruiting Leaders: Elsayyad Medical Group

Lamin Sonko is changing the world of healthcare. The young Millennial is medical school-bound, does endocrinology research at Johns Hopkins University, and is COO of Elsayyad Medical Group, LLC, a bold new company that’s taking the physician recruiting world by storm—and all this at just twenty-two years old. During his downtime, Sonko shoots hoops with […]