PhysEmp

Increase Your Success Rate with a Detailed Job Ad

Writing ads to advertise your open physician jobs is a fine art. You only have a few seconds to catch a physician candidate’s attention because, let’s face it, doctors tend to search for jobs on the go. So, what’s the key to ensure that you pique their curiosity?


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More is Better

The more detailed information you provide in your job posting, the better your chance of success.

Imagine this: you’re in the mood for Italian food and you find your way to a street that has two promising-looking restaurants. One has a menu posted on the front window listing an inviting array of salads, pasta, pizza, risotto, wines, and desserts. The other doesn’t display their menu. Which would you try, especially if you were pressed for time?

The same principle applies to your physician job ads. The more you can paint a picture in someone’s mind (read: more detailed information), the better. That doesn’t mean you should ramble on for pages and pages; you’ll want to be succinct, clear, and compelling. But being as specific as possible means your ad is more likely to be read and acted upon.

Location, Location, Location

You’ll notice in the graphic above that the city field appears first. That’s because it’s critical to most job seekers. Simply put: job ads with cities listed generate more traffic than those without. In fact, some of the aggregate job search sites that repost PhysEmp.com’s jobs, such as Indeed.com, will not post jobs that don’t feature a city.

At PhysEmp, we emphasize to our clients the importance of listing a full location. Be sure to be specific: Don’t post “Mountain West” when you really mean Denver or Salt Lake City. Job search platforms that categorize job locations won’t be able to correctly identify and present your location.

“This goes against most of what the agency recruiters, like me, are taught,” says THMED Executive Search CIO Sepi McDonnell, host of the “Help Wanted: Writing MD Job Ads for a Digital Audience” webinar. “But it holds you back in the new age of search if you can’t at least include a nearby city. Give them the details before they go around you to find those themselves.”

Ms. McDonnell’s work regarding best recruitment practices has been published in the Journal of Association of Staff Physician Recruiters and she has presented at both ASPR and NAPR’s annual conferences, where she led discussions about candidate sourcing, social media, and recruitment technology in healthcare staffing.

Webinar Replay: MD Job Ad Writing for a Digital Audience

If you’re interested in learning Ms. McDonnell’s tips on writing physician job ads for today’s on-the-go job seekers, watch this webinar replay  It’s free.

Remember, when writing physician job ads, the more details you include, the more likely you are to attract that ideal candidate.

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