Placing Talent Episode 3: What Happens When You Post a Job Ad?
Finding talent to fill positions can be a daunting task for recruiters. In episode 3 of the PhysEmp series, “Placing Talent with PhysEmp,” we answer the important question, “Once I place my ad on PhysEmp, what happens then?”
From leveraging SEO to utilizing sophisticated algorithms for job ad distribution, we share the multifaceted strategies PhysEmp employs to ensure that your job postings reach the right candidates! Whether through direct site traffic, strategic marketing, or personalized outreach, PhysEmp enhances visibility and matches jobs with qualified healthcare professionals.
In this video, Paul Strubell, PhysEmp’s Sr. Account Manager and Marketing Manager, explains.
Here’s a Breakdown of the Content in this Video
All job postings, regardless of how they are submitted (whether individual post, XML feed, scraping service, etc.), are first listed on the PhysEmp website. Note that:
- 8-10% of job ad visibility comes from direct traffic on PhysEmp.com
- Properly formatted jobs will appear in the Google jobs box and then are pushed out to aggregators
- PhysEmp optimizes ad postings for search engines such as Google, Yahoo, and Bing
Smart Matching & Targeted Emails: Reaching Engaged Candidates
PhysEmp employs a dynamic algorithm that selects aggregators based on real-time performance data. Our commonly used aggregators can include ZipRecruiter and Adzuna but usage varies based on effectiveness.
PhysEmp is constantly evaluating and adjusting our approach to maximize job ad visibility and efficiency. This strategy prevents saturation of the same audience and ensures fresh eyes on your postings.
In addition, PhysEmp’s “matching” system automatically sends job opportunities to candidates who have applied to similar positions within the last 30 days.
Note these facts:
- We conduct targeted email marketing directed at candidates interested in specific specialties and locations
- Emails are sent to verified candidates, ensuring the audience is genuinely interested
- PhysEmp’s email open rate exceeds 40%, which is significantly higher than the industry average of 6-8% for unsolicited emails
Our marketing emails ensure high engagement and response! Our direct marketing efforts are supplemented by SEO strategies for optimal exposure.
We employ the following 3 levels of outreach to candidates:
- Verified candidates in PhysEmp’s database who are actively looking for jobs
- Verified candidates who prefer not to have a public-facing profile but want to receive job alerts
- Non-verified, non-public candidates with common names or unclear verification statuses but who are interested in similar opportunities
A Multifaceted Approach to Reaching the Ideal Candidates
PhysEmp constantly monitors and adjusts strategies and keeps the focus on getting jobs in front of the most relevant and active candidates. Over 30 years in this business, we’ve perfected a comprehensive and dynamic approach to job postings, changing with the times and with the advent of new technologies.
Combining direct website traffic, SEO strategy, aggregator partnerships, and effective email marketing to maximize job ad visibility, we will attract the right candidates. PhysEmp ensures that your job postings receive the attention they deserve!
Written by Warren Goldie
