ChatGPT Can Speed Up the Physician Recruiting Process
ChatGPT, the game-changing artificial intelligence chatbot launched by OpenAI in November 2022, is taking the world by storm and increasingly influencing the way recruiting is performed.
After just three months, ChatGTP has gained 100 million users, making it the fastest-growing consumer app in history. Each month, about 13 million users visit its site.
Competing chatbots such as Google Assistant, Mitsuku, Replika, Cleverbot, Woebot, and Zo, are also now rapidly gaining users.
So what exactly is ChatGPT?
The ChatGPT interface is a query bar into which you type a question and receive an answer, which appears in perfect sentences with info culled from all corners of cyberspace.
Though this bot appears to be sentient, it’s not; it’s just super-sophisticated self-learning artificial intelligence that can:
- Write many types of finished content, including computer programs, articles, essays, reports, stories, even fairy tales, jokes and poetry
- Collect and summarize online research rapidly and represent it pleasingly
- Answer questions and seem to converse
But note this important caution: We highly recommend AGAINST using ChatGPT-generated content verbatim, since Google will reward original, unique content with traffic, and can penalize the use of computer-generated content. So, with chatbot-generated content you run the risk being caught by Google and potentially damaging the credibility of your site.
Will ChatGPT eventually replace humans?
We asked it a version of that very question. It responded with this: “While ChatGPT and other AI chatbots have the potential to automate some aspects of the recruitment process, it is unlikely that they will completely replace human recruiters.”
Whew! (We get into the reasons below.)
In recruiting, ChatGPT is increasingly being used to:
- Screen resumes
- Schedule interviews
- Manage overall communications
- Answer questions about applying, benefits, next steps in the application process, etc.
In short, ChatGPT can help you vet candidates through a career site and into the applicant funnel.
How ChatGPT automates & assists in recruiting
Get started with ChatGPT by creating an account on the OpenAI site. Once the account is active, you simply type your question into the search bar.
Following are a number of ways you can find great use with ChatGPT. But as stated above, do not use fully computer-generated content or you may damage your online reputation.
- Create Job Descriptions. Use ChatGPT to create compelling job descriptions to use in ads. Simply enter the job duties, responsibilities, qualifications, education, compensation, benefits, etc., and the bot will generate copy in complete sentences. These are informative, engaging, and ideal for attracting candidates.
- Outreach Emails. ChatGPT can create clear content for marketing and outreach emails that appears to be human-written. Use the chatbot to create an email, then edit to personalize it and reflect the brand voice of your organization.
- Social Media. The use of social media for business outreach has skyrocketed. According to Statista, 2.7 billion people use Facebook, while LinkedIn boasts 900 million users and Twitter has 368+ million users/month. Use ChatGPT to create drafts of posts for these platforms, drawing attention to open positions and ads.
- Other Content. ChatGPT excels at writing articles, blog posts, web pages, and virtually any type of content. Tap your creativity to come up with ideas, angles, and topics, then enter them into ChatGPT and mold/edit the resulting text to sync with your company’s brand. Perhaps insert links, which can elevate your content in Google’s rankings.
- Learn About Trends. Try a ChatGPT query such as this: “What trends are hot in physician recruiting?” or ask about a particular specialty to stay abreast of industry happenings and events, which you can then use in your blogs, articles, social media posts, and more.
If you consistently use ChatGPT, you can actually support its learning process by being clear in your questions and asking sharp follow-up questions. This way you’ll get higher quality info from the chatbot.
ChatGPT’s limitations
While ChatGPT can screen resumes and even conduct initial interviews, humans are better suited to tackle tasks such as:
- Negotiate salary
- Pitch organizations to candidates
- Handle tough questions requiring finesse
- Understand and convey the subtleties of certain issues such as cultural fit or thoughts about moving to a new city or community
Actual flesh-and-blood human expertise and judgment come in handy when, for example, during an interview, excitement or anxiety wells up in the candidate, giving important cues that should be heeded and addressed on the fly by a recruiter with years of experience in the job.
While ChatGPT can simulate human-like conversation, it is mere software (no offense, ChatGPT!) and lacks emotional intelligence and intuition, and it can make mistakes.
Use ChatGPT to augment and assist your work. Use it to automate routine tasks and perhaps to produce draft content and discover research online. This can help you save time and enable you to focus on high-value work.
If you aren’t yet using ChatGPT or another chatbot, it’s worth looking into this helpful automating tool to streamline and speed up your processes as so many recruiters are now doing.
